COURSES > ANALYTICS

Social Media Training for the Public Sector

Develop an Effective Social Media Strategy to Drive Engagement

Previously Chaired by
Malcolm Powers

Sorry, we don’t have any upcoming dates available for individuals.

All of our training courses can be tailored specifically for your team or organisation and presented at your offices, at another suitable location or virtually.


Overview

Social media plays a vital role in driving engagement with your audience. From promoting services, sharing vital information, gaining insight and building trust.

Attend our Social Media Training for the Public Sector course to elevate your social media presence and capitalise on its potential to further your communication strategy and build a stronger relationship with your audience.

Enhance online visibility, optimise social media platforms and develop content to improve search engine rankings. Effectively navigate SEO and explore successful case studies and best practice from public sector organisations.

Leave the day with a practical strategy to implement into your organisation, focusing on your audience, objectives and driving meaningful outcomes.


Director - Tegula Consulting

Malcolm is a former Labour Party senior manager with over twenty years’ experience working with politicians at all levels across the UK. He an experienced trainer, facilitator, and consultant, specialising in climate governance, social media, communications, and stakeholder management, delivering courses for both the public and third sector.

As well as having worked in the political field for over twenty years, Malcolm is a former Councillor in Reading, holding portfolios for Environment and Community and was responsible for mainstreaming sustainability within the local authority. Malcolm’s passion for tackling the climate crisis remains undimmed and he has ...


Malcolm Powers


Learning Outcomes

  • Explore tools to help you reach your audience

  • Utilise different social media platforms to drive engagement

  • Use insights from keyword research to improve your search performance

  • Develop social media content to meet your needs

  • Effectively monitor and review content performance





All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com



Agenda

09:00 - 09:30 Registration

09:30 - 10:00 Trainers Welcome and Clarification of Learning Objectives

10:00 - 11:00 Social Media for the Public Sector

  • Understand the importance of social media in a comprehensive communication strategy

  • Navigate a range of social media platforms

  • Review public sector relevant case studies

  • Establish the different types of content for social media

  • Explore the differences and benefits between organic and paid social media ads

11:00 - 11:15 Morning Break

11:15 - 12:15 Tools for Effective SEO

  • Understand search engine optimisation and its importance

  • Navigate relevant tools to aid search engine optimisation

  • Learn how keyword research can inform your content strategy

  • Explore how to boost SEO for different platforms

  • Identify how SEO can aid your long-term social media strategy

12:15 - 13:15 Content Creation and Optimisation

  • Explore the key principles of content development

  • Tailor your content to meet the needs of your audience

  • Adapt content to each social media platform

  • Improve search performance through keywords and phrases

13:15 - 14:15 Lunch

14:15 - 15:00 Analysing Your Content Performance

  • Effectively analyse post-performance analytics to track your progress

  • Explore relevant post analytics to opportunities for further growth

  • Identify and overcome areas of weakness in your current social media strategy

15:00 - 15:15 Afternoon Break

15:15 - 16:00 Workshop: Social Media Toolkit

This session provides an opportunity to bring the days learning together and develop a social media toolkit to take back to your organisation.

  • Establish the best methods to drive engagement in your organisation

  • Set goals and explore key performance indicators to effectively monitor progress

  • Develop more effective brand guidelines

  • Use of TikTok, LinkedIn and Instagram

  • Perfect messaging and response to online posts

16:00 - 16:15 Feedback, Evaluation and Close

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