COURSES > CONFIDENCE & RESILIENCE

Utilising AI in Content Generation

Generating Impactful Content

Chaired by
Rebecca Rothwell

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Overview

Artificial Intelligence presents public sector organisations with new opportunities to become more productive and effective in producing content for service users – from posts on websites to emails to local residents – by using AI, higher volumes of high-quality content can be generated in less time.

Our Utilising AI in Content Generation course gives you the techniques to use AI to produce ethically sourced content, that is factually accurate to help improve your organisation’s connection with your key service users.

Learn how to use AI tools, such as Jarvis, Chat-GPT and many others to generate impactful content and inspire fresh ideas across a range of platforms and content at a greater speed and quality.

Leave the day with an action plan to utilise AI to drive content generation within your organisation.

Rebecca Rothwell

Writer, Editor and Trainer

With almost 20 years of teaching experience spanning schools, colleges and professional organisations, Rebecca communicates and coaches exemplary use of language, grammar, and writing skills.

She runs Broccoli Words, an editing and writing company, and works with a diverse range of clients, such as the UK Government, the Council of Europe, the International Olympic Committee, and the Center for AI Safety. She trains in the UK and internationally, including in Strasbourg, Geneva, Lisbon and Barcelona.

Rebecca looks for ways in which writers and creatives can enhance their work by leveraging the benefits of AI tools such as large language models.

Learning Outcomes

  • Understand the principles and mechanics of AI-powered content generation, including natural language processing (NLP) fundamentals.

  • Gain practical experience in using AI content generation tools to create effective and engaging content for various purposes

  • Develop critical thinking skills to evaluate and refine AI-generated content for accuracy, coherence and relevance

  • Cultivate ethical awareness and responsibility, including recognising biases, maintaining authenticity, and adhering to legal and ethical standards



All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com


Agenda

09:00 - 09:30 Registration


09:30 - 10:00 Welcome

  • Briefly discuss attendees’ views and experiences of generating content with AI


10:00 - 10:30 Introduction to AI Content Generation

  • Overview of the course objectives and agenda

  • Understand what us meant by AI-powered content generation, including its funders, principles and mechanics.

  • Introduce natural language processing (NLP) fundamentals

10:30 - 11:15 Types of AI Content Generation Tools

Presentation and demonstration of different types of AI content generation tools (e.g., OpenAI’s GPT-3, Jarvis, etc.)


11:15 - 11:30 Morning break


11:30 - 12:15 Using AI for Content Generation

  • Hands-on exploration of AI content generation platforms: attendees will use AI tools to generate content for specific purposes (e.g., blog posts, social media captions, product descriptions)

  • Evaluate and refine this AI-generated content, adding the human touch

12:15 - 12:45 Ethical Considerations

  • Understand ethical considerations when using AI for generating content

  • Learn how to recognise biases, maintain authenticity, and adhere to legal and ethical standards

  • Case studies and examples of ethical dilemmas


12:45 – 13:45 Lunch


13:45 – 14:45 Evaluating AI-Generated Content

  • Analyse published AI-generated content for quality, coherence, and ethical considerations

  • Gain techniques to fact-check


14:45 – 15:00 Afternoon Break


15:00 – 15:45 Integrating AI Tools into Content Workflows

  • Develop strategies for integrating AI content generation tools into attendees’ existing workflows

  • Discuss best practices for collaboration between human writers and AI systems

  • Tips for optimising AI-generated content for SEO and audience engagement


15:45 – 16:00 Wrap-up and Action Planning

  • Summarise key takeaways and learnings from the training: revisit the day’s objectives.

  • Provide resources for further learning and support.

  • Q&A and closing remarks.


16:00 - 16:15 Feedback, Evaluation and Close

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