COURSES > LEADERSHIP & STRATEGY

Utilising Social Media in Recruitment

Attract Talent and New Employees Using Online Tools and Strategies

Previously Chaired by
Alistair Beech

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All of our training courses can be tailored specifically for your team or organisation and presented at your offices, at another suitable location or virtually.


Overview

Research by social media recruiter, CareerArc, found that 86% of candidates use social media when looking for a new role.

A well-thought-out social media recruitment strategy can give your organisation the edge in discovering new talent and help you reach a far wider pool of candidates when used alongside traditional recruitment methods. It can help build rapport with potential applicants before they’ve even seen the ideal role advertised.

Our practical Utilising Social Media in Recruitment course is specifically designed for communications and marketing professionals who are responsible for using digital channels to aid recruitment and hiring managers, HR specialists.

Explore how social media can be used as a cost-saving tool to achieve your organisation’s recruitment objectives.

Leave the day with an action plan that provides you with enhanced capability in social media planning and implementation for recruitment.


Social Media and Digital Communications Manager

Alistair is the Social Media and Digital Communications Manager at The University of Manchester, where he oversees the strategic direction of corporate channels totalling over 1 million followers and leads a hub of social media professionals across campus.

He is an experienced digital marketing and communications specialist with over twelve years’ experience in public and private sector roles, including agency and in-house. Alistair has spent the last eight years working in Higher Education and is a regular presenter and trainer.


Alistair Beech

Learning Outcomes

  • Get up to date on social media trends that impact your target audience(s)

  • Identify the most effective social media channels for recruitment in your organisation

  • Utilise social media tools to attract the best talent in a competitive recruitment landscape

  • Learn how you can use social media to engage existing employees in the hiring process

  • Explore ways to measure success and impact of social media activity



All the Understanding ModernGov courses are Continuing Professional Development (CPD) certified,
with signed certificates available upon request for event.


Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com



Agenda

09:00 - 09:30 Registration

09:30 - 10:00 Trainer’s Introduction and Clarification of Learning Objectives

10:00 - 10:30 Introduction to Social Media and an Overview of the Latest Trends

  • The evolution of popular social media channels

  • Latest trends, online user behaviours and expectations

  • Developments in social media for recruitment

10:30 - 10:45 Discussion: Barriers and Opportunities for Social Media Recruitment in Your Own Organisation

10:45 - 11:00 Morning break

11:00 - 11:30 Social Media for Recruitment (Part 1 – Channels and Audiences)

  • Understand the differences between the major platforms

  • Frameworks for social media to meet recruitment objectives

  • Determine your target audience(s)

11:30 - 11:45 Practical: Social Media Channel Audit

11:45 - 11:50 Break

11:50 – 12:30 Utilise Social Media to Enhance Your Organisations Reputation

  • Align with your organisation’s  recruitment  objectives

  • Best practice examples

  • Social advocacy - tools and techniques to engage internal/staff advocates

  • Evaluate effectiveness of advocacy programmes


12:15 – 12:30 Discussion:

·       Identify techniques (such as advocacy) to support your employer brand


12:30 – 13:30 Lunch

13:30 – 14:05 Social Media for Recruitment (Part 2 – Content and Engagement)

  • An overview of popular content types on social media

  • Getting started with content development

  • Identifying positive and negative engagement, and how to deal with this


14:05 – 14:20 Practical: Develop a Digital Content Model to Support Recruitment Objectives

14:20 – 14:35 Break

14:35 – 15:10 Social Media for Recruitment (Part 3 - Paid Social and Measurement)

  • Maximise your key messages to reach different audiences using paid channels

  • Examples of good practice for paid social in recruitment

  • Understand which social analytics and metrics to measure and report on

  • Learn how to measure  long-term success and impact of your activity


15:10 – 15:15 Break

15:15– 15:45 Practical: Developing a Social Media Recruitment Strategy

Develop a personalised action plan to ensure both your team and company benefit from the day’s learnings.

15:45 - 16:00 Feedback, Evaluation and Close

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