COURSES > PROCUREMENT, FINANCE & FRAUD

Effective Bid Writing

Writing Winning Bids

Chaired by
Sue Calthorpe

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All of our training courses can be tailored specifically for your team or organisation and presented at your offices, at another suitable location or virtually.


Overview

Improving your bid writing skills is key to submitting effective and persuasive proposals, winning bids, unlocking much-needed funds for projects and securing valuable new business.

Attend our Effective Bid Writing course to learn practical tools and techniques to plan for a successful bid application in time for the next financial year.

Gain best practice from our expert bid writing trainer, Sue Calthorpe, to better articulate your bid’s unique selling points. Learn how to better meet the buyer’s objectives and evaluate and monitor the performance of your bid.

Through interactive trainer-led discussions and real-life examples, gain the tools you need to stand out from the crowd and use your competitive advantage to successfully win bids.

Leave the day with a step-by-step guide on the process of bid writing and the confidence in your ability to write a successful bid


Media & Communications Specialist

Susan works with organisations and individuals to improve their written communications skills.

She worked as a regional and national newspaper journalist before setting up a full-service communications company, now established for 30 years.

She works with public and private sector organisations to help with:

  • Effective emails

  • Report writing

  • Briefings and submissions

  • Persuasive and influential writing techniques

  • Promotional writing

  • Effective complaint handling

  • Communicating complex information for non-technical readers.

Her recent clients include Legal & General, HSBC, BRIT, the Law ...


Sue Calthorpe

Learning Outcomes

  • Perfect answering the bid’s questions

  • Practice and refine your bid writing skills

  • Gain techniques to make your bid stand out

  • Learn how to plan for a successful bid application

  • Evaluate and monitor the performance of your bid


All the Understanding ModernGov courses
are Continuing Professional Development (CPD) certified, with signed certificates available upon request for event.

Enquire About In-House Training

To speak to someone about a bespoke training programme, please contact us:

0800 542 9414
InHouse@moderngov.com



Agenda

09:25 - 09:30 Registration

09:30 - 10:00 Trainer’s Welcome and Clarification of Learning Objectives

10:00 - 11:00 Plan for a Successful Bid Application

  • Discover how to identify vital resources

  • Gather evidence to support your bid

  • Learn who to talk to before completing the bid

  • Plan your approach to the process and align your objectives

11:00 - 11:15 Break

11:15 - 12:00 Answering the Bid’s Questions

  • Understand the question to give the right answer

  • Learn how to provide more comprehensive responses to questions

  • Gain best practice through real-life bid questions to help you identify the information

12:00 - 12:45 Beat the Competition

  • Define ingredients for a compelling written argument

  • Learn the difference between process and outcome-driven writing

  • Use language to promote yourself and stand out from the competition

  • Outline your unique selling points and how you will help the buyer meet their objectives

  • Hear from an innovative case study on their bidding success and how they gained competitive advantage

12:45 - 13:45 Lunch

13:45 - 14:30 Evaluating and Monitoring Bids

  •  Learn how to keep projects on track

  • Provide management information to funding organisations

  • Gain several techniques to evaluate and monitor the performance of the bid

14:30 - 14:45 Afternoon Break

14:45 - 16:00 Practice and Refine your Bid Writing Skills

  • Leave the day confident in your ability to write a successful bid

  • Use real-life materials to practice your bid writing and produce a short bid

  • Embed the day’s learnings with a group discussion, questions and practical exercises

16:00 - 16:15 Feedback, Evaluation & Close

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